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Designing the future, guided by passion.

Simona Randazzo is a jewelry designer who has always been surrounded by the passion for jewelry. Since she was a little girl she used to watch the goldsmiths create handcrafted jewelry in the family’s laboratory, and would dream of wearing them to feel like a woman. Today she has finally achieved her lifetime dream: she started her own business and created a brand using her very own name, entering the custom jewelry market with elegance, taste and simplicity, which are her key characteristics.

Her passion comes from a long family tradition and will continue for a long time, and also has grown with new insights and ideas, which have been influenced by the mentorship of Alba Cappellieri. Simona studied jewelry design at the Politecnico Institute of Milan, and took a gemology course at IGI, Italian Gemology Institute, giving her an expertise on diamonds and precious stones. Following her studies, she received a certification from the FEEG “Federation of European Education in Gemology”, qualifying her as a gemologist at a European level. Among other certifications, Simona also has a certification from the Chamber of Commerce in Palermo as a jewelry expert. Among other certifications, Simona also has a certification from the Chamber of Commerce in Palermo as a jewelry expert.

I MIEI GIOIELLI MI RISPECCHIANO, PROVO SEMPRE A CREARE QUALCOSA CHE ESPRIMA UN EQUILIBRIO TRA FORMA E GUSTO
Simona Randazzo

Her collection is simple, at the same time precious, fashionable and features an innovative design. “I’m driven by passion and pay attention to every detail for everything I create”.

“I’m driven by passion and pay attention to every detail for everything I create”. Simona Randazzo is constantly creating new jewels thanks to her colorful imagination, and inspiration from nature, drive and passion, as well as her territory. Palermo is the place where she dreams, invents and creates her jewelry collection. After gaining years of experience in Milan, she decided to move back to her city to start making her ideas a dream come true.

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Design

Simona Randazzo’s design is on the verge of simplicity, lightness and minimalism. Lines become essential and constantly evolving, the design is the result of research and study, without sparing any details using innovative shapes.

The research in top jewelry craftsmanship is also featured in the less precious collections, however they are no less exclusive. The silver jewelry is created with the same attention to detail used to make the more precious products. The goal is “innovation”. The lines are constantly evolving for a gift that will never be ordinary and will be unlike any other.

Showroom

Simona Randazzo’s showroom is located in the center of Palermo, on Viale Della Libertà, the iconic street where all the high fashion boutiques are. The three words that represent her brand are: excellence, simplicity and discretion.

The minimal design used to create the showroom reflects the same elegance and design of the jewels, which are the real stars of the brand. The boutique is full of light and beauty with strategically placed custom showcases that highlight the necklaces, rings, earrings and bracelets with precious stones such as diamonds, sapphires, rubies and emeralds. The location, on Viale Della Libertà n. 38, is the perfect place to love and fall in love.

The showroom is unique because of the customer experience. Every woman can design her own piece of jewelry, so unique that it will fully represent her: the designer will offer her knowledge, suggest the perfect gems, and her jewelry design skills, but each client will be the actual stylist.